Runners choose to work with me for a host of different reasons. Maybe they struggle with injury. Maybe they find running a slog and want to enjoy it more. But one reason that comes up again and again is that they want better posture when they run. Perhaps they’ve been told by their physio that it’s something they need to work on. Or they may just have a sense that it’s not as good as they’d like. So the question is: how important is posture when you run? And if it matters, how can you improve it?